Work we ship.
What makes us different is that we're not afraid to build. We spot the problem, build the solution, and test it while change is still cheap.
Building our own products, plus client work in identity, commerce, and AI.
Emmly
Creative workflow product for briefs, references, and generative tools. We use it on our own work; Seedance through Gemini sit in the same pipeline.
Emmly
Workflow management for creative teams sitting on existing inspiration and work, wired into generative AI tools from Seedance to Gemini.
Mass
Desktop client for the same synthetic runs, backed by local LLM models so research stays on the machine.
Mass
My mum thinks it's cool. My friends think it's as odd as a cat with wings. Getting human opinion is hard. It's time-consuming, expensive, and we're not sure we can trust the result. That's why we built Mass, a platform to deploy hundreds of synthetic human personas that think, reason, and respond like the target audience.
They're brutally honest and unfiltered, giving a real sense of what audiences want in minutes, not months. And at a fraction of the cost. Understand perspectives, validate messaging, explore positioning, and more before committing to the real human research.
Mass
Multi-agent synthetic research. Persona agents that think, reason, and respond like a target segment, so we can pressure-test messaging and creative before real fieldwork.
On the River
Maps for rivers and canals we use ourselves. Public waterways across Britain, Ireland, France, the Netherlands and Belgium: locks, clubs, channel guides, and route planning.
Beryl
E-commerce website for Beryl, a London-based bike light and transport company. Today, they support over 300,000 people using their bikes, e-bikes, e-scooters and cargo bikes to get to work, to university, and to explore.
Appo
Appo
Prototype build to help businesses automate customer support and sales for dental practices using AI and chatbots, with HIPAA-compliant data collection, storage, and insights.
FaultFixers
Identity for FaultFixers, a facilities maintenance company.
