Work we ship.
What makes us different is that we're not afraid to build. Plenty of people will name the problem and leave you with a deck. We spot it, build the solution, and test it while change is still cheap.
That habit comes from running our own products. Mass, Emmly, On the River, and the rest teach us what holds under real use, not what looks good in a walkthrough. When something is wrong, we feel it first.
We do the same for clients, across identity, commerce, and AI. Interface and code as one job. We join the team, ship in the product, and stay long enough to see whether people can depend on it.
Rethings
Mac app for building photo and video looks from layered effects.
Emmly
Creative workflow product for briefs, references, and generative tools. We use it on our own work; Seedance through Gemini sit in the same pipeline.
Emmly
Workflow management for creative teams sitting on existing inspiration and work, wired into generative AI tools from Seedance to Gemini.
Emmly
Mass
My mum thinks it's cool. My friends think it's as odd as a cat with wings. Getting human opinion is hard. It's time-consuming, expensive, and we're not sure we can trust the result. That's why we built Mass, a platform to deploy hundreds of synthetic human personas that think, reason, and respond like the target audience. They're brutally honest and unfiltered, giving a real sense of what audiences want in minutes, not months. And at a fraction of the cost. Understand perspectives, validate messaging, explore positioning, and more before committing to the real human research.
Mass
Desktop client for the same synthetic runs, backed by local LLM models so research stays on the machine.
On the River
Maps for rivers and canals we use ourselves. Public waterways across Britain, Ireland, France, the Netherlands and Belgium: locks, clubs, channel guides, and route planning.
Beryl
E-commerce website for Beryl, a London-based bike light and transport company. Today, they support over 300,000 people using their bikes, e-bikes, e-scooters and cargo bikes to get to work, to university, and to explore.
Appo
Prototype build to help businesses automate customer support and sales for dental practices using AI and chatbots, with HIPAA-compliant data collection, storage, and insights.
Appo
FaultFixers
Identity for FaultFixers, a facilities maintenance company.
